About Us

At SET FOR SET, our mission is to help you "look better, feel better, and be better". We provide science-backed fitness programs, expert nutrition guidance, and trusted wellness resources to help you achieve your goals — whether you want to build muscle, lose fat, master your diet, or enhance overall health.

Our approach is grounded in peer-reviewed research and real-world expertise. Our content is written and reviewed by certified professionals — including personal trainers, strength coaches, athletes, dietitians, and researchers — led by our Chief Fitness Expert, Garett Reid, MSc, CSCS, CISSN.

We also collaborate with globally recognized experts in sports science and nutrition to ensure accuracy and credibility across all our content:

Since our founding in 2018, SET FOR SET has been at the forefront of functional fitness — introducing innovative tools like the Steel Mace and Kettlebells to the U.S. market. Recognizing the lack of credible, research-driven training information online, we expanded our mission to become a trusted source for evidence-based fitness and nutrition education.

Today, SET FOR SET is one of the internet’s leading authorities in health and fitness, reaching millions of readers each year. Our commitment to transparency, credibility, and real results drives everything we do.

We believe fitness is more than a workout — it’s a lifestyle. No matter your age or experience level, movement, nutrition, and recovery can elevate your quality of life. Our goal is to be your trusted partner for expert workout plans, performance coaching, meal guidance, and wellness insights.

Join us in building a stronger, healthier world — one person at a time. Because when people thrive, communities thrive.

~Sam & Kiel (Co-Founders)

Founders

Sam Coleman – Co-Founder

Sam Coleman

Co-Founder

Sam Coleman is one of the most dedicated and hard-working entrepreneurs you'll ever meet. He credits this to his father, who never cut him slack on chores (and there were plenty of them growing up!), his late grandfather and grandmother, who created a very successful business together that is still going strong to this day (over 70 years later), his mother for her innate business mindset, and his workouts, as they have helped him build both a resilient mind and body. Sam finds it extremely rewarding that SET FOR SET reaches tens of millions of people each year to help them with their fitness aspirations. He encourages you to reach out to him with questions, ideas, or just to say hi!

Kiel Digiovanni – Co-Founder

Kiel Digiovanni

Co-Founder

Kiel DiGiovanni is a serial entrepreneur who has lived and worked and lived in 5 countries from Australia to China. He started working out so he wouldn't be too embarrassed by standing next to his oversized younger brother. He founded SET FOR SET with the goal of creating a resource that people could look to if they wanted actionable fitness content or questions answered in anything related to health, fitness, and supplementation.

Editors

Kirsten Yovino – Content Director & Editor in Chief

Kirsten Yovino

Content Director & Editor in Chief

Certified Personal Trainer, Brookbush Institute

Kirsten Yovino is SET FOR SET’s Content Director & Editor in Chief and a certified personal trainer who believes fitness should be accessible, understandable, and sustainable for everyone. She is currently pursuing her Master’s Degree in Applied Exercise Science with plans to continue on to earn her PhD. Because when she isn’t working out, talking to someone about working out, helping someone work out, or writing and editing workout-related content, she’s learning even more about it. Kirsten lives in Illinois with her husband, two children, and shockingly large, lazy dog (who doesn’t work out).

Tyler DiGiovanni – Editor & Publisher

Tyler DiGiovanni

Editor & Publisher

B.S. Management

As SET FOR SET's editor and publisher, Tyler is fueled by his passion for fitness. With a background in business and bodybuilding, he is a wealth of knowledge when it comes to muscular development. Tyler is the father to three boys and his favorite person is his wife.

SFS TEAM

Garett Reid – Writer & Coach

Garett Reid

Writer & Coach

Masters in Exercise Science, NSCA, CSCS, CISSN

Garett Reid has worked professionally in the fitness industry for almost 15 years as a Strength & Conditioning Coach, gym owner, fitness consultant, lecturer, and educator. With almost 5 years of experience writing and producing content, Garett has hundreds of published articles on the topics of human performance, sports nutrition, and fitness. He holds his Masters in Exercise Science along with his NSCA CSCS and CISSN certifications and currently serves as Vice President of the NSCA Strongman SIG. With published papers in NSCA Coach as well as speaking at NSCA conferences, Garett's main passion is to take what he's learned through his career to help others simplify their fitness journey.

Andrew Lenau – Writer & Coach

Andrew Lenau

Writer & Coach

ISSA Certified Personal Trainer & Sports Nutritionist

Andrew Lenau is a fitness writer and senior coach for SET FOR SET. He has been a personal trainer and sports nutritionist for ten years. He is passionate about helping people enjoy the journey to living a healthy and sustainable lifestyle.

Kyle Hunt – Writer & Coach

Kyle Hunt

Writer & Coach

B.S. in Exercise Science & 12 Years of Coaching Experience

Kyle Hunt is an author, podcast host, trainer, powerlifter, and founder of Hunt Fitness. Hunt Fitness is a popular online fitness coaching business that started in 2010. He lives in South Carolina with his wife, three children, and three cats.

Travis Halena – Writer & Coach

Travis Halena

Writer & Coach

ACSM Certified Personal Trainer

Travis has been a personal trainer for 13 years and loves helping people determine what workouts and exercises work best for them. Travis continues to educate himself on the health & fitness industry, so he can continue evolving his craft to help others get stronger and move pain-free. Travis credits fitness and Jiu Jitsu for providing discipline and structure to his life, and he prides himself on showing others that age shouldn’t prevent them from doing the things they love. Travis believes strength training and movement can solve most of the body's problems.

Paulina Kairys – Social Media Manager & Content Creation

Paulina Kairys

Social Media Manager & Content Creation

B.S. Degree in Kinesiology & Exercise Science, NASM© - Certified Personal Trainer (CPT) - LVL 1 Steel Mace Flow Certified - LVL 1 Kettlebell Athletics Certified - LVL 1 Enlifted Mindset Coach

Paulina is an unconventional movement and mindset coach in Chicago. Her passion lies in educating others, whether it's through her personal training work or through her writing. She believes that health and wellness can be accessible for everyone. That's what keeps her motivated to continue sharing information that will help people live a more balanced and holistic lifestyle.

Scott Viala – Coach

Scott Viala

Coach

CPT CanFitPro and ISSA- Certified Strength and Conditioning Specialist (CSCS)- Certified Fitness Nutrition and Sports Nutrition - Agatsu Kettlebell Certified - Onnit Academy Fundamentals ( 1st in Canada)- RKC , Kettle-jitsu, Living Fit certified - West Side Barbell ( The rule of Three ) Certified 

Scott Viala has been an elite Personal Trainer for 17+ years. He is the owner of the 1st Steel Mace and Kettlebell Gym in British Columbia, Canada.


Medical Disclaimer

The content on SETFORSET is intended to be educational and
insightful. However, should NOT be taken as medical advice. Before beginning
any new fitness training routine, diet or supplementation, we always recommend
consulting your trusted medical professional. The content found on this site
isn’t meant to prevent, treat or diagnose any/all health issues.